The personal care industry is an exciting, ever-evolving world of competition and innovation. At Cambrian, our industry experts have extensive industry knowledge and are always keeping their eyes peeled for interesting and innovative trends making their way into the Personal Care world, before they even hit the shelves.
Here is what we’ve observed as our top 9 trends to watch for in 2019.
Green and Clean
Natural beauty that is good for both the environment and the consumer has been a growing trend and shows no sign of slowing. It’s projected that the global natural and organic personal care market will grow by almost US $8.33 billion between 2019-2023, according to Technavio, as many consumers look to eliminate synthetic chemicals and make the shift towards a greener lifestyle. Many have the perception that natural and organic options are safer for them and the environment, so they search for ingredients that meet these criteria on product labels. Ingredients such as formaldehyde-free glycolic acid, amino acid surfactants, and plant-based solubilizers are excellent clean alternatives to traditional synthetic chemicals. Some other naturally-derived ingredients that fit the desires of “green and clean” consumers include:
- Vetivyne™ – A sustainable anti-aging active made from upcycled Vetiver roots, a common ingredient used in the fragrance world.
- BisaboLife™ – An alpha bisabolol that is soothing to the skin, made through an innovative fermentation process.
- Diam Oléoactif® – An ingredient which utilizes a by-product from the cork industry; the cork oak nugget. It is very rich in anti-inflammatory molecules to provide immediate relief from skin redness.
For many, stress levels are at an all-time high as people feel overwhelmed by work and the constant stimulation of modern-day life. Personal care is a popular way for many consumers to decompress and pamper themselves, and the experience of a personal care routine can be very calming. Scents and natural aromatic extracts can have a great impact on the overall experience of a product and play a big role in aromatherapy. Other popular self-care methods include clay masks (made with ingredients such as Ironwood Clay’s glacial oceanic clay) which are a popular and affordable way to take care of the skin in a way that feels luxurious and natural.
From the Deep
As we continue the search for the next big innovative personal care ingredient, we are noticing growth in popularity in ingredients sourced from the sea. Ingredients such as oceanic clays, algae actives, and active marine waters are showing versatility and effectiveness in personal care. Many marine-sourced ingredients are naturally rich in minerals and trace elements. The more we explore the deep sea, the more we are realizing the untapped potential of these ingredients. Givaudan offers a variety of sea-derived ingredients with a wide array of functionalities that make it possible to incorporate this trend into many different applications.
The microbiome, or the collective genomes of the microbiota, play a role in maintaining our overall health, both internally as well as externally on our skin. The microbiota on the skin forms an ecosystem containing both good and bad bacteria. The microbiome is diverse from person to person, and many consumers are looking for personalized skin care to meet their individual needs. The overall goal for the microbiome is looking to balance the good and bad bacteria by promoting the good bacteria while preventing over-production of bad bacteria. Ingredients such as Brightenyl®, Yogurtene® Balance, and Revivyl™ wonderfully help promote a balanced and nourished microbiome.
Zero Shades of Grey
While many consumers are learning to embrace their greys, others are simply not ready. These consumers value efficacy and simplicity and are tiring of typical approaches to hiding their grey hair. Hair dyes only cover the grey and never actually address the root cause. Actives such as Darkenyl™ aim to reduce grey hair by stimulating stem cell proliferation and maintenance, and N-acetyl-tyrosine, a precursor in melanin synthesis pathway. This helps stimulate the natural pigmentation of the hair rather than simply covering up the grey.
Lashes for Days
Luscious lashes aren’t exactly a new trend, but the recent rise in popularity of eyelash extensions has consumers lusting after long, voluminous lashes all over again. Many consumers want thick lashes, but without the maintenance and cost of constantly replacing extensions. Therefore, there is demand for products that will help thicken and grow natural lashes. Actives to enhance eyelash growth, such as Follicusan DP™ and Redensyl™, can give people the lashes they crave without the hassle of extensions.
The Perfect Pucker
It’s not just luscious lashes that are coveted among consumers. Plump lips are highly desired by many consumers as they look for products that will help them attain fuller lips without going under the needle. Ingredients that moisturize the lips, boost collagen, and/or contain hyaluronic acid, such as Plump Oleoactif®, Corum 8806, and Hyalusphere®, are effective ingredients that can be incorporated into lip product formulations to give lips a more plump and firmer appearance.
Vegan lifestyles extend past diet and impact the purchase of anything from personal care products to clothing. As the vegan lifestyle continues to grow in popularity, vegan consumers are looking for personal care products that contain no animal by-products and are not tested on animals. Thankfully many great alternatives exist for popular animal-derived ingredients, like beeswax and lanolin. For those looking to avoid beeswax, Phytowax® 2225 (vegan beeswax) is an excellent alternative. There are also great vegan alternatives for lanolin such as Veggiesoft Complex 6422.
The Educated Consumer
With so much information available at our fingertips, it’s no wonder consumers are becoming more educated on the ingredients that go into the products they love. As is common for the food industry, consumers are reading labels and looking up ingredients to learn about their function in a formulation. As a result, consumers are educating themselves on which ingredients work for them, and which ones don’t.
Are you trying to stay ahead of the trends? Feel free to contact us with any questions!