When you work in ingredient and chemical distribution, it’s not always easy to explain to people outside of the industry what exactly that entails. It’s really too complex to simply sum it up as, “We distribute ingredients and chemicals.” There is so much more that goes into the process and intricacies of our business. We want our employees, partners, and anyone who works with us to be able to confidently and proudly answer the questions “What do you do?” and “How do you do it?” It is for this reason, we decided to take a deeper look at our taglines and decipher the distinction in a clear and concise way.
Our guiding principle to the way we work is reflected in our current tagline We build relationships that work. And while we believe this is a key element to how we engage those we work with, we felt there needed to be something to help explain what we do. As a result, we are excited to introduce our brand new additional tagline Life inspired ingredients™.
We know that the impact of our work is much greater than just moving an ingredient from point A to point B. The ingredients we source and distribute act as the building blocks to create everyday products that are consumed and used by everyday people. When your job impacts the lives of everyone around you, you must be dedicated to providing the best ingredients. We take this responsibility seriously, and we allow it to inspire us every single day.
And how do we provide these Life inspired ingredients™? We work very closely with our customers and suppliers and value these relationships greatly. We believe that the best team is built on a foundation of trust and support. We see our customers and suppliers as partners, working as a unit to create the best end product possible.
We are proud of what we do, the lives we impact, the connections we make, and the ingredients and chemicals that we supply.
So next time someone asks us, what do we do? we can confidently answer:
We supply Life Inspired Ingredients™.
How do we do it?
We build relationships that work.